AdWords Embedded Match
I get asked often about how to go about setting up Adwords campaigns. The Guys at Stompernet.com put out an eye opening video “AdWords Triangulation Method“. Now I won’t spoil it for you but you get to hear about a barely documented tactic called “Embedded Match” and you get details plus quite a few other tactics that you will profit from. You can download and watch the video for free. Just have a notebook and paper handy.
Back in 2005 there was a thread at Webmaster World on embedded match which gives a good explanation of why and how to use embedded match and then there are several recent blog and google group entries regarding embedded match. All very interesting. But watch Stomper’s video, I think the video is what puts it all into perspective.