AdWords Embedded Match
I get asked often about how to go about setting up Adwords campaigns. The Guys at Stompernet.com put out an eye opening video “AdWords Triangulation Method“. Now I won’t spoil it for you but you get to hear about a barely documented tactic called “Embedded Match” and you get details plus quite a few other tactics that you will profit from. You can download and watch the video for free. Just have a notebook and paper handy.
Back in 2005 there was a thread at Webmaster World on embedded match which gives a good explanation of why and how to use embedded match and then there are several recent blog and google group entries regarding embedded match. All very interesting. But watch Stomper’s video, I think the video is what puts it all into perspective.
Ingenio Acquired by At&T
Ingenio will be integrated within AT&T’s Yellowpages.com which will expand the reach and results of Pay Per Call Technology. With approximately 14 million businesses in the U.S. and less than 300,000 of these engaged in click-based online advertising, it is clear that the “one size fits all” approach to online advertising doesn’t work—especially when it comes to local merchants and service providers who do not have or operate e-commerce websites. Ingenio Pay Per Call offers an innovative twist on the traditional method of search-based online advertising: it enables you to attract millions of small, local and service based businesses to pay-for performance advertising with an online solution that delivers a phone call instead of a click. Ingenio Pay Per Call is an ideal solution for the millions of local businesses who know the value of a phone call lead—studies show that these small businesses prefer incoming calls to website clicks by a ratio of 2 to 1. With Ingenio Pay Per Call, these businesses can acquire new customers online—and pay only after they receive an incoming phone call. Get a $25 credit when you sign up for the Ingenio Pay Per Call Network